WPG Publishers & Dromenjager present a new adventure…. DROMENJAGER AGENCY: The Benelux Agency For Children’s Brands.
Amsterdam 04 October 2016
WPG Publishers & Dromenjager present a new adventure.... DROMENJAGER AGENCY: The Benelux Agency For Children’s Brands.
Dromenjager, the media-company behind one of the most popular children’s brands in the Benelux ‘Woezel & Pip’ and WPG, the largest publishing group in the Benelux (Leopold, Ploegsma, Querido Kinderboeken), are embarking upon an unique adventure together in the form of a new joint venture, DROMENJAGER AGENCY.
Dromenjager Agency will be the licensing agency of choice for national and international quality brands and characters, for children in the age group: 0-16 years and will be active from 1 January 2017 in the Netherlands and Belgium.
With a focus upon strategic brand development combined with creative and commercial management, the Dromenjager Agency will command a pro-active ‘out of the box’ role in a highly developed and ever changing new-media and retail landscape.
By bundling the strengths of Dromenjager and WPG Publishers, Dromenjager Agency inherits a history of unique success rates, 360o brand development and exploitation experience, combined with an exceptional strategic network in media and retail and where sharing positivity, happiness and inspiration will form the agency’s DNA.
Lucy Woesthoff (Dromenjager Agency CEO & Dromenjager Brand Director): “We are thrilled to embark upon this new, inspiring chapter together with WPG. Our aim is bring inspiring, quality content to children throughout the Benelux whilst creating, and maintaining, creative and commercial success for brand owners from all over the world.”
For more information or a meeting at BLE in London please contact:
Dromenjager (dromenjager.com) is the media company, responsible for the branding and exploitation of one of the Netherland’s most popular children’s brand ‘Woezel & Pip’ (Woozle & Pip). Dromenjager focuses upon a 360° business model, which includes television, film & theatre productions, events, publishing, licensing and sales both at home and abroad, with the aim to maximize the awareness surrounding her brands and to develop solid A brands with strong and creative long term strategy.
WPG Publishers (wpg.nl) is the largest, independent group of multi media publishing houses in the Netherlands and Belgium, targeted at successful publishing and exploitation of relevant, high quality products and services. The key activities of WPG Publishers are the publication of books for adults: A.W. Bruna, De Bezige Bij and for children: Leopold, Ploegsma, Querido Children’s Books and Standaard Publishers in Belgium. In addition WPG is the publisher of a range of lifestyle magazines and develops school materials for primary schools via publishing house Zwijsen.
Dreamchaser’s Lucy Woesthoff on the rapid growth of Woozle & Pip
20 July, 2015, Amsterdam - on licensing.biz
Dreamchaser senior brand manager Lucy Woesthoff tells Licensing.biz about the dream behind the brand, success in Europe and Woozle & Pip on the big screen.
Firstly, can you tell me the history behind the brand?
Woozle & Pip were born out of author, Guusje Nederhorst’s love for children and animals. Her dream was simple: to create inspiring, loving and recognisable stories for the greatest people on the planet: young children.
There was no commercial strategy or marketing plan, just an original idea and a desire to create something positive and inspiring for children and parents. Nearly 10 years later, Woozle & Pip have grown to be the most popular characters in their home market: the Netherlands.
It is a unique success story, built around an authentic imaginary world and characters , who make a magical, effortless connection with children everywhere.
How did the brand perform over the past 12 months?
The last 12 months has been a period of rapid growth for the brand.
In our home territory, a range of new licensing partners have been appointed to develop yet more products for fans in the upper end of our target group: four to six years.
This includes a range of educational products to support the national school curriculum with partner Zwijsen, our first 100 per cent natural food products with partner La FOOD and finally Bruynzeel for art and crafts products.
Additionally key national retail partnerships have been closed in preparation of exclusive merchandise lines, which will be released in the beginning of 2016 to coincide with the release of our first cinema film in the Benelux.
In Germany, the continued success of our animation series with WDR/ KIKA, has meant that we have been able to announce the first partners for the German speaking market. These are Egmont (publishing), Universum (DVD) and NICI (plush and school items). The first products will be available in September 2015.
Finally we appointed Cake Entertainment as our international TV sales agent in January and new territories and TV partners are now being considered for 2016. Exciting times!
How many licensees does it have to date and in which categories?
We currently have over 50 partners covering the complete range of categories from publishing, apparel, toys and games, education, food and beverage, DVD & VOD, music, stationary, personal care, apps and theatre etc.
What are some of the best performing products?
Our best performing products are books (we have sold 1.8 million books in the Netherlands alone), plush toys (we sold around 1.5 million cuddly toys in the Netherlands alone) and DVDs/CDs.
This is alongside our highly successful animation series and our award winning theatre production (now in its fifth sell out year).
Are you looking to expand the consumer products programme further this year – for example into new categories or territories?
In the Benelux, we will be looking to expand our programme with additional new food concepts (100 per cent natural ingredients!) and high profile marketing partnerships with yet more A brands.
However our main focus is on our forthcoming film release and our international expansion. In Germany, Austria and Switzerland we will be adding to our growing licensed portfolio with the announcement of partners in the categories: games & puzzles, toys, bed textile and audio books.
Do you have any special marketing initiatives or promotional activity planned for 2015?
We are participating in a special campaign in September 2015 to improve literacy and encourage reading amongst families in Holland, together with a charity supported by Princess Laurentien of the Dutch Royal family.
We have created a special book in support of the campaign, which will be distributed amongst schools and local health care centers free of charge throughout the Netherlands.
At the end of 2015, for the Christmas period, we will be launching an unique partnership with one of the largest retailers in the Benelux in preparation of our first cinema release in January 2016 and preparing for our gala premiere!
What has the retail reaction been like to the brand?
We have had fantastic support from retailers in our home market since our launch in 2008. We have achieved unprecedented success for a ‘home grown’ brand and secured our place within the retail landscape in a short period of time.
Our products are widely available from high end department stores to more traditional toy retailers on the high street. We offer a wide range of quality, commercial products which are suitable and accessible to children everywhere. Everyone is welcome in The Magic Garden!
What are some of the main challenges you've come up against? And how have you overcome them?
Establishing a homemade brand, without the backing of a large company was a major challenge in the beginning.
Finding believers in our story and the brand was the key to overcoming this challenge.
We were very lucky to find some key licence partners and retailers who shared our long term vision and have supported us from the start. Internationally we are very proud to have found similar believers in our TV partner WDR/KIKA and our new partners Egmont, Universum and Nici.
What would you most like to achieve with the brand in 2015?
Our aim for 2015 is to continue to build our brand step for step internationally. Slowly but surely does it.
For 2016, we aim to confirm a number of new territories broadcasting our animation series and to also bring our cinema film to Germany, Austria and Switzerland.
Is there anything else you'd like to add?
Woozle & Pip is a unisex brand, enjoyed equally by boys and girls. The primary target group are children between the ages of two and six years old. The simple, playful, and sometimes, mischievous adventures are very close to how small children perceive the world around them, making the stories immediately recognisable and accessible. Above all, Woozle & Pip are the children’s friends.
The story world around the characters focuses upon the important themes of positivity, friendship and respect for each other and nature. Woozle & Pip are for all children, regardless of race, background or religion. It is this philosophy, combined with the non-aggressive, non-controversial nature of the brand, which make Woozle & Pip not only a natural choice for children, but also the right choice for parents, grandparents and carers.
Woozle & Pip promises a journey of imagination, quality and learning.
The Dreamchaser Company appoints the first Wusel & Pip licence partners for the German market.
8 June, 2015, Amsterdam
The Dreamchaser Company appoints the first Wusel & Pip licence partners for the German market.
Following the successful launch of the Wusel & Pip animated series on KIKA in September 2014, The Dreamchaser Company is proud to announce its first licensing partners for the German market.
Egmont Publishing mbH, Universum Film GmbH and NICI GmbH have been selected as the first partners to develop and launch a range of Wusel & Pip licensing products for the German market. The first range products will be available in the autumn of 2015.
On 3 September Egmont Publishing will publish a picture book and colouring book. Followed by the first DVD, of the successful animation series, on September 11 via Universum Film. In January 2016 NICI will launch a complete Wusel & Pip merchandise concept including plush toys and school items.
With the long term commitment and support of these three renowned and experienced partners, The Dreamchaser Company hopes to build upon the popularity already achieved and bring Wusel & Pip to even more children across Germany.
For further information please contact:
t: 0031 20 752 39 90
Woezel & Pip go to Belgium!
Dromenjager is proud to announce that our ‘Woezel & Pip’ animation series can now be seen daily in Belgium, as part of the highly popular children’s television prograame ‘Kaatje’.
This exciting step is a result of a new four-year partnership between Dromenjager and the Belgian public network VRT.
Alongside this long term TV presence, WPG Belgie will be publishing a complete series of new book products beginning in September 2015. A full range of merchandise, toys and games will follow.
Woezel & Pip is the number 1 pre-school brand in the Netherlands and the animation series is currently also broadcasted in Germany, Austria and Switzerland via WDR/KIKA.
For more information please go to:
Or contact us: firstname.lastname@example.org
Cake to share the magic of Woozle & Pip with the world
Leading kids’ and family entertainment content distributor CAKE, has been appointed as the international distributor for preschool property Woozle & Pip. The series was created by Amsterdam based The Dreamchaser Company and co-produced with KRO NCRV Youth.
The 2D hand-illustrated animation is based on a number of top selling children’s books of the same name, with more than 1.5 million books sold to date in the Netherlands alone. The 52 x 5’ series follows the exciting adventures of the two most loveable dogs in the world, Woozle and Pip, who live in the Magic Garden together with their friends. Their world is filled with friendship, curiosity, discovery and positivity, which connects with the hearts and lives of children and parents everywhere.
The series has enjoyed huge popularity in its home territory, scoring top ratings since
the very first broadcast and rated the number 1 preschool brand in the Netherlands. The series also received a nomination for the prestigious Prix Jeunesse International Prize. In 2014 Woozle & Pip debuted in Germany with a stellar start on KiKA’s Sendung mit dem Elefanten, breaking the viewing record at its prime time slot in Elefantastisch.
Since the first book release in 2005, Woozle & Pip have experienced unprecedented commercial success, establishing the best selling Dutch preschool brand and a top selling line of products including books, music, toys, apps and a theatre show!
Ed Galton, CCO & Managing Director, CAKE, “It’s exciting to add a property to our offerings that has a proven connection with the pre-school audience. We have no doubt that its success story will keep building as we take it into the world with our new friends at The Dreamchaser Company.”
Lucy Woesthoff, CEO, The DreamChaser Company “We are thrilled to announce this new partnership with CAKE and can’t wait to introduce the world of Woozle & Pip to the hearts and imaginations of children all around the world, together with their dedicated team.”
Woozle & Pip at Brand Licensing Europe 2014
20 August 2014, Amsterdam
The Dreamchaser Company is proud to announce the presence of its children’s brand Woozle & Pip at Brand Licensing Europe 2014 in London from 7-9 October.
Making its BLE debut, the Dreamchaser team is excited to introduce the international licensing community to the magical world of Woozle & Pip, its success story so far and the international licensing and sales opportunities available.
Woozle & Pip was originally launched in the Netherlands in 2005, under the name ‘Woezel & Pip’, with a collection of short stories for pre-school children. Inspired by a genuine love of animals and children, the stories are based upon the exciting adventures of the two most loveable dogs in the world, Woozle and Pip, who live in the Magic Garden together with their friends.
Exceeding all expectations, Woozle & Pip quickly became a publishing sensation, selling over 250,000 copies of its first title in Holland alone. Its success was due to the characters’ natural connection with the understanding and imagination of children, plus their broad, fresh, neutral, unisex appeal. Supported by the brand’s core values of positivity, friendship, learning, respect and discovery; Woozle & Pip were quickly, and unanimously, embraced as the number one choice of not only children, but also (grand) parents throughout the country.
In 2008 a full licensing program, followed, resulting in huge brand awareness and commercial success. Since its launch, over 1.2 million books, 1.3 million soft toys, 350,000 DVDs and 250,000 theater tickets have been sold in the Netherlands, making it a unique licensing success. To date, around 50 licensing partners work with the Dreamchaser team to produce more than 400 products for the Benelux alone. Recent new exciting licensing partnerships include A brands: Unilever, Universal Music and Danone (Nutricia).
In 2010, the brand’s 360° strategy was complete with the introduction of an animated television series, co-produced with KRO, which has, since its launch, maintained the number one ratings position in the age group 2-6 years. In 2012, the series was nominated for the prestigious Prix Jeunesse International Prize.
But our ambitions don’t stop here. Next steps for the Dutch market include: celebrations of the brand’s 10 Year Anniversary in 2015, the addition of new licensing partners, an outdoor event and a cinema film release in 2016.
Beyond the Benelux, the first steps have already been taken towards our dreams of bringing Woozle & Pip to children all over the world. In May 2014, Woozle & Pip made its German television debut as ‘Wusel & Pip’ on KIKA’s Sendung mit dem Elefanten. From September onwards, the series will be broadcast daily at 18.40 in Elefantastisch, with two back-to-back episodes. Next steps include the announcement of German publishing and licensing partners.
With our presence at BLE 2014, The Dreamchaser Company hope to bring Woozle & Pip to a broader audience and to realize our international dreams and ambitions, with the addition of further licensing, publishing and TV partners for the international market. We hope to see you there!
Woozle & Pip are coming soon! Welcome in the Magic Garden!
Woozle & Pip
Brand Licensing Europe – 7-9 October 2014, Olympia, London.
For further information please contact:
t: 0031 20 752 39 90